Displayed before, during, or after YouTube videos. Users can skip them after 5 seconds, and you only pay when they watch for more than 30 seconds or interact with the ad.
Ads up to 15 seconds long that play in full before the main content. Suitable for campaigns where the entire message needs to be seen.
Six-second non-skippable ads. A short and memorable format designed to build brand awareness through high-frequency exposure.
Displayed in YouTube search results and recommended video sections. They reach users who are actively interested in a specific topic.
Short vertical videos displayed in the YouTube Shorts feed. A growing format for quickly capturing audience attention.
YouTube advertising is suitable for any business that already has video content or is ready to invest in creating it. Brands in the following industries tend to achieve particularly strong results:
YouTube is one of the platforms with the highest engagement levels for these sectors. Product demonstrations, reviews, and comparisons can generate longer viewing times and strong brand recall.
The platform is a natural environment for educational content. Ads reach audiences who are already in a learning mindset and are more willing to spend time watching longer-form video content.
YouTube allows products and services to be presented in greater depth through a format that builds trust and brand awareness. For audiences that make decisions over a longer period, video communication can be one of the most effective approaches.
Different ad formats serve different goals. We build campaign structures where Bumper Ads increase awareness, Skippable In-Stream Ads capture attention, and In-Feed Ads reach users with active interest in the topic.
When we also create the video content for your campaign as an additional service, our advertising and creative teams work together to maximize performance.
You receive a report with actual performance data, including views, engagement, view-through rate, conversions, and spend. YouTube provides detailed audience behavior data, which we use to improve campaign performance over time.
We recommend a monthly media budget of at least €500–€800 for YouTube campaigns. Please note that this amount covers only the advertising spend on the platform and is required to generate enough data to properly evaluate campaign performance. Video production, when needed, is calculated separately as an additional service.
If you already have video assets, we adapt them to YouTube’s advertising formats. If you do not, our production team can create content tailored to your campaign goals. Let us know what you need, and we will recommend the most suitable solution.
YouTube ads are managed through the Google Ads platform using the same advertising account. When we also run Google Search or Display campaigns, we coordinate the strategy across channels to achieve broader and more effective coverage.
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