WHAT DOES A FULL-SITE SEO AUDIT INCLUDE?
Before we build a strategy and start the actual SEO optimisation in all its complexity, we need to do a complete analysis of the site – from the features of the CMS to the user experience and the qualities of the content.
Here are the checks the SEO specialist to whom your site will be entrusted will go through:
Analyzes through SEO tools - Ahrefs, Serpstat, Screaming Frog and others
Ahrefs, Serpstat, Screaming Frog, and others
- Audit for technical errors - dubbing, "broken" pages, redirects, multiple redirects to pages on the site (redirect chains);
- Analysis of metadata and structure of titles in different types of pages;
- Analysis of images on the site - size, quality, alt and title texts;
- Analysis of internal and external links, internal Page rank, canonical addresses;
- Analysis of the site's backlink profile;
- And more…
Manual site check
- UX analysis of different types of pages on desktop and mobile;
- Audit of the correct functioning of the search engine, user profile registration, the process of placing an order and sending an inquiry through a contact form;
- Check buttons and navigation;
- And more…
Analysis of data from Google Search Console
- Detailed inspection of: clicks, impressions and average position on specific search queries;
- Indexed and non-indexed pages;
- Pages requested to be removed from the Google index;
- Security and manual punishments;
- Problematic links;
- Crawling of the site by the various bots (Crawl Report);
- And any other data that the tool provides.
Analysis of data from Google Analytics
- Checking the dynamics of the site's visibility over the last 12-18 months;
- Site traffic analysis - sources;
- Check bounce rate and visitor engagement;
- Analysis of user behaviour on the site (average time spent on a page and average duration of a session), user path, most frequently visited pages, from which devices the site is viewed, etc.
Analysis of key metrics in Google Pagespeed Insights
- Checking Core Web Vitals metrics;
- Site loading speed data analysis;
- Verification of recommendations for optimisations of the various elements;
- All necessary checks on whether your site complies with the good practices and policies in Google Search Essentials.
- And more…
WHY A FULL SEO AUDIT IS ESSENTIAL…
We strive to optimise to meet both search engine requirements, and user needs as much as possible. And as a result – to generate real profit for the business. To achieve all this, we need to know in detail the SEO rules but also the individual features of the site.
A full audit ensures that we have discovered all the weaknesses and strengths of your most important digital asset. After this detailed analysis, we know the mistakes and problems we need to fix, but also where we have a reasonable basis for realising the goals set by the business.
WHAT COMES NEXT AFTER THE SITE AUDIT…
SEO strategy
We plan a step-by-step path to achieving your SEO goals in a strategy that is based on:
- Тhe objective state of the site at the start of work on the project;
- Competitive analysis of the market niche;
- Good practices and requirements set by Google;
- Knowing the target audience;
- And more…
On-Page and On-Site Optimisation
We ensure the excellent technical condition and all the necessary information for search engines to understand and evaluate the content on your website as high as possible by:
- Elimination of all problems identified during the audit;
- Optimisation of Title and Description in sync with the research of user searches for the specific products and services;
- Providing bot-friendly crawling and indexing of resources on the site;
- And more…
Content strategy and SEO copywriting
We know that “Content is King” and we create content that is worthy of the title. For this purpose:
- We build a content strategy based on an in-depth study of the demand and information needs of users;
- Our talented copywriters create SEO-optimized texts;
- We check;
- And we track the “performance”…
Link building
We ensure the “authority” of the site in the eyes of Google through off-page optimisation. Quality link building brings:
- High Domain Rating (DR);
- Better chance of ranking for competitive keywords;
- and not only…
SEO support
There is no optimisation forever as businesses evolve, user needs and path change, and search engine algorithms improve daily. For lasting SEO results, we provide:
- Monthly monitoring of the technical condition;
- Regular analysis of data from audience behaviour tracking tools;
- Creating fresh content;
- And we track the “performance”…
- Quick reaction to solve any new case;
- and more…
Conversion Rate Analysis and Optimisations
As impressive as organic traffic and keyword position metrics are, what matters most is achieving your specific business goals, defined as micro and macro conversions. As your true digital partner, we closely monitor metrics and react promptly to improve:
- The user experience;
- The percentage of realised goals;
- The real profit generated online;
Frequently Asked Questions
It is mandatory to do this when starting optimisation work and then periodically once a year, as well as after significant changes to the site (migrations, a complete redesign, etc.)
No, it is necessary to analyse elements of the site that are not available for manual inspection.
Depending on the size and complexity of the website, as well as the niche in which it is positioned, a full audit can take between 12 and 20 hours.
To get detailed information, use our contact form and make your inquiry. You will receive a reply as soon as possible.
Why SEO Optimization by CreateX?
As impressive as organic traffic and keyword position metrics are, what matters most is achieving your specific business goals, defined as micro and macro conversions. As your true digital partner, providing SEO services up to date with the latest trends in search engine optimization, we closely monitor metrics and react promptly to improve:
- teamwork of professionals in combination with individual responsibility for the performance of tasks;
- a clear strategy with specific deadlines for implementation;
- holistic approach with a focus on the success of your business.
Contact us
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