We carry out a detailed review using specialized SEO tools such as Ahrefs and Screaming Frog, covering indexation, redirects, duplicate pages, loading speed, mobile responsiveness, Core Web Vitals, canonical URLs, and internal linking. We identify the elements that affect crawling and rankings.
We review page titles, meta descriptions, heading hierarchy, and the structure of different page types. We assess how well the current content matches the searches your potential customers perform online.
We also review image size, format, and quality, as well as the presence of optimized alt and title text.
We navigate the website as a real user on both desktop and mobile devices, reviewing navigation, buttons, contact forms, the checkout process for online stores, and internal search functionality. We check whether everything works properly and identify areas for improvement.
We review the website’s visibility over the past 12 to 18 months, including clicks, impressions, average positions for key search queries, indexed and excluded pages, and crawl reports. In Google Analytics, we analyze traffic sources, visitor behavior, engagement, and conversions.
We review external links pointing to the website, including their number, quality, referring domain diversity, and the presence of low-authority links. We assess the website’s current domain authority and compare it with your direct competitors.
We summarize all identified issues and findings in a structured document for subsequent implementation. Each task is clearly described, categorized by priority, and ready to be handed over to your technical team.
The service is useful for any business that wants a clear understanding of the current SEO condition of its website.
Before starting an ongoing SEO service, the audit provides a clear starting point: the current condition of the website, the main priorities, and a realistic baseline from which future progress can be measured.
You may want an independent assessment of the work completed so far. The audit shows whether the technical foundation is solid, whether opportunities for organic visibility have been missed, and what can be improved.
If you have moved to a new platform or changed the website structure, the audit checks whether everything has been transferred correctly and whether any technical issues have appeared that could affect organic visibility.
The audit is prepared by specialists who work on real SEO projects every day. We understand what each recommendation means in practice and how feasible it is because we implement these improvements ourselves.
We do not simply list hundreds of technical issues with the same level of importance. We categorize tasks based on their expected impact on visibility and rankings so your team knows where to begin. We also indicate when a developer is required and where further investigation may be necessary.
When needed, the audit can be expanded with search demand research and a competitive gap analysis. This gives you not only a clear picture of your website’s current condition but also insight into missed opportunities compared with competitors — including the topics and search queries they cover that your website does not yet target.
If you decide to entrust us with the optimization after the audit, the transition is seamless. We already know your website in detail and can begin implementation without repeating the discovery process.
If we identify high-priority issues during the audit that affect your website’s indexation or visibility, we inform you before the final document is completed so you can take action as soon as possible.
A standard SEO audit takes approximately 2 weeks. For larger websites with thousands of pages, or when the scope includes additional in-depth research into search demand and competitors, the process may take 4 to 6 weeks.
At the beginning, you provide access to Google Search Console, Google Analytics, Google Tag Manager, and your website’s CMS panel. No active involvement is required from your side during the audit itself. Once the audit is complete, we present the findings and answer any questions you may have.
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