Branding

Branding is the process of developing the distinctive characteristics of a business's visual identity that associate the brand with the products or services it offers.

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Our goal is to help our clients differentiate themselves in the market and establish a strong presence that attracts and holds consumers’ attention.

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You get results based on the goals and specifics of your business, delivered through an individual approach designed to meet your requirements, needs and desires.

What services do we offer

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Brand strategy is a basic plan for managing and developing the brand, which includes the definition of goals, the target audience, the positioning of the brand in the market and the ways to achieve these goals. We are involved in the development of a brand strategy by conducting market and competition analyses, identifying the key moments for success and determining the relevant activities to achieve the client’s goals. Every aspect of the brand strategy is developed to create a strong, recognizable and successful brand that will elevate the business above other players in the market.

The brand name and slogan are key elements in creating the brand identity and establishing a connection with the target audience. We work with our clients to understand their vision and values and use our creative skills to create a unique and memorable name and slogan that reflects the brand’s essence and goals.

The logo and the overall visual identity are the main visual elements of the brand that help it to be recognized and remembered.

We develop a logo and overall visual identity, taking inspiration from the brand’s goals, values and target audience.

We create unique and functional elements of the brand to present it in the best light and differentiate it from the competition.

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Branding work process

Consultation to specify the values, vision, mission and services offered by the brand.

Briefing to understand the business — mission, target audience, market competitors, current challenges faced by the brand, desired communication channels, etc.

Debriefing to obtain more information about the business and to clarify future goals and expected results.

Organization of workshops for a more detailed understanding of the business and coordination with the agency, if necessary - especially for business strategies.

Research the brand, the industry and the competition to define the most appropriate strategy to work with.

Performance of the agreed services within a certain period.

Receiving and reflecting on feedback.

Finalization of services and provision of necessary documentation.

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