We review data from Google Analytics: where your traffic comes from, what percentage of visitors complete the desired action, where users drop off along the conversion journey, and how behavior differs across devices and channels.
We use tools such as Microsoft Clarity and Hotjar to understand how real users interact with your website: where they click, how far they scroll, which elements cause confusion, and where they stop before completing a purchase or submitting an inquiry.
We evaluate page structure, navigation, forms, calls to action, and the purchase or inquiry process. We compare these elements with established UX best practices and identify specific opportunities for improvement.
We review what your competitors offer for the same product or service: pricing conditions, promotional offers, presentation, guarantees, and trust elements. The goal is to understand whether potential customers are finding a more compelling offer elsewhere.
We summarize our findings in a prioritized list of recommendations: what should be changed, why, and what impact we expect from the improvements. The strategy is specific and actionable, with a focus on the changes most likely to improve conversions.
The service is suitable for any business with a website and enough traffic to generate statistically meaningful insights.
You attract visitors through advertising and SEO, but the percentage of completed purchases remains low. We identify where customers drop off in the buying process and what can be improved.
Your website generates inquiries, but their volume or quality is below expectations. We analyze forms, landing pages, and the user journey from the first visit to inquiry submission and recommend improvements.
When advertising spend increases but conversions remain at the same level, CRO analysis helps you extract more value from the traffic you already have instead of simply spending more to attract additional visitors.
Many CRO analyses focus only on the technical elements of the page. We also include the competitive context: what others in the market are offering and how your proposition compares.
Every recommendation in the strategy we prepare is clearly described so it can be implemented by your technical team, designer, or by our specialists if you decide to assign the implementation to CreateX.
We work in coordination with our performance marketing and SEO teams to ensure that the proposed website improvements support your broader marketing strategy.
A standard analysis takes between 2 and 4 weeks, depending on the size of the website, the number of pages reviewed, and the availability of data from analytics tools.
We recommend having one of these tools active before the analysis begins so we can work with real user behavior data. If you do not already have one installed, we can set it up when the project starts.
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