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Influencer and UGC Marketing

Want to build consumer trust and reach a new audience? Influencer campaigns give your brand access to established communities where recommendations come from familiar and trusted voices. UGC (user-generated content) adds a level of authenticity that few other formats can match. At CreateX, we plan, coordinate, and manage both types of campaigns to help you achieve broader reach, stronger trust, and measurable business results.
  • Performance Marketing
  • SEO & GEO
  • Social Media Marketing
  • Creative Solutions
  • Strategic decisions

What our service includes

  • Influencer marketing

    We develop influencer campaigns with creators selected based on their audience, niche, and fit with your brand. We manage the entire process, from identifying and selecting the right creators to communication, briefing, negotiations, performance tracking, and reporting.

  • UGC marketing

    We organise the creation of user-generated content that can be used across your social media channels, paid campaigns, and website. We work with a network of UGC creators to deliver content that feels authentic because it is.

  • Combined campaigns

    In many cases, the strongest results come from combining both approaches: influencer content to drive reach and awareness, complemented by UGC content that can be used over a longer period across paid advertising formats.

Who is this service for?

  • Brands looking to reach a new audience

    When the organic reach of your own channels is not enough and paid advertising faces challenges when it comes to building trust, influencer marketing gives you a way to introduce your brand to a new audience through voices they already know and trust.

  • eCommerce businesses with visual products

    Beauty, fashion, food, interior, and other categories that lend themselves well to video and visual content. UGC can be particularly effective for these categories, both organically and in paid campaigns.

  • Companies launching a new product or entering a new market

    When you do not yet have an established audience, influencers can provide initial visibility and help build trust. UGC content adds social proof from the very beginning.

    What does working on a campaign look like?

    • 1

      Strategy and objectives

      We define the campaign objectives — whether that means reach, engagement, sales, or a product launch — along with the target audience and key messages we want to communicate. Based on these goals, we select the right approach: influencer, UGC, or a combination of both.

    • 2

      Creator selection

      We analyse potential influencers and UGC creators based on genuine audience engagement, topical relevance, and previous collaborations. We provide you with a shortlist and explain the rationale behind each recommendation.

    • 3

      Coordination and content production

      We prepare briefs, negotiate terms, and coordinate the entire content creation process. We review the materials before publication to ensure they align with your brand guidelines and campaign objectives.

    • 4

      Tracking and reporting

      We monitor campaign performance and provide a final report analysing the results, including reach, interactions, and traffic. We also provide recommendations for future campaigns based on the data collected.

    Why choose CreateX for influencer and UGC marketing?

    • Access to a diverse network of content creators

      We work with influencers and UGC creators across a wide range of niches in the Bulgarian market. We select creators based on genuine audience engagement and brand fit, not just follower count.

    • End-to-end campaign coordination

      Our role goes beyond connecting your brand with selected influencers and UGC creators. We manage the entire process: strategy, creator selection, briefing, communication, budget management, content review, and performance tracking.

    • Integration with your other digital channels

      Influencer and UGC content work best when they are part of a broader strategy. We coordinate campaigns with paid advertising, organic social media activity, and your brand’s other digital initiatives.

    Proven results

    See more
    Results

    For the launch of a pharmaceutical brand on social media, we organised an influencer takeover campaign involving 5 macro-influencers over a 5-week period.

    Campaign results:

    • Over 1,000,000 people reached on Facebook
    • Over 500,000 people reached on Instagram
    • 27,000+ views of Reels content
    • Nearly 1,400 new followers and profile likes

    Technopolis is also among the clients we have worked with on influencer campaigns. According to Nikolay Stoykov, Head of Marketing: “The agency impressed us with its creative ideas, flexible approach, and timely communication.”

    Explore more of our work in our portfolio.

    PORTFOLIO

    Frequently asked questions

    What budget is needed for an influencer campaign?

    It depends on the number and type of creators, the platform, and the scope of the campaign. We work with budgets of different sizes and adapt the approach to your available resources. During the initial consultation, we can provide an indicative budget range based on your objectives.

    Influencer content is published on the creator’s own profile and reaches their audience. UGC content is created by creators but is used by the brand across its own channels and advertising campaigns. The objectives also differ: influencer marketing focuses primarily on reach and trust, while UGC focuses on authenticity and content that can be used in advertising formats.

    It depends on the budget, objectives, and niche. A standard campaign typically involves 3 to 5 creators. Larger-scale projects or long-term partnerships may involve more.

    Yes. For UGC campaigns, we negotiate usage rights for the content across advertising formats and on your website. For influencer campaigns, we agree on any additional usage rights in advance as part of the terms negotiated with each creator.

    Let's plan a campaign that puts your brand in front of the right audience

    Tell us about your product and objectives. We’ll recommend an approach with the right creators and content formats.

    Contacts

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