Advanced SEO strategy for the optimization of 24gumi.bg

Client –

24gumi.bg

Category –

The Brand

24gumi.bg is a specialized online store for automobile tires, offering a wide selection of summer, winter, and all-season models for various types of vehicles. The platform combines convenient searching by size or vehicle, competitive prices, and expert assistance in the selection process.

The Task

Creation and execution of a strategy to improve organic positioning and traffic for the online tire store 24gumi.bg.

The Challenge

Custom website with numerous technical errors and a complex filter structure, built without following a specific SEO strategy;

2

Duplicate content across more than one domain;

3

Extremely competitive niche.

The Strategy

We undertook detailed research of user search intent and online competition, optimizing the website structure by adding static pages to generate organic traffic for brand-relevant searches;
We audited 24gumi.bg and resolved as many technical issues as possible that were hindering the crawling and indexing of website pages by bots. We removed duplicate content by implementing the necessary redirects at the domain level;
We developed and implemented an extremely complex strategy for optimizing filter results—combinations of different tire sizes, seasons, and brands. As a result, the site gained the ability to rank organically for numerous specific long-tail searches, the traffic from which has a very high probability of conversion (purchase);
We developed and are implementing a strategy for creating interesting and useful content in the form of blog articles to satisfy specific informational needs of users;
We perform regular monitoring of the website’s technical health to promptly identify and resolve newly emerging errors.
Proof of our approach’s effectiveness is the improvement in organic performance metrics compared to the same period the previous year, despite multiple updates to Google’s ranking algorithms during our SEO work, including the March 2024 core update lasting 45 days, which led to negative consequences for a vast number of websites.