How we created the first Bulgarian brand with a visual identity chosen entirely by the Instagram audience

Client –

Blackout Optix

Category –

Branding

The Brand

Blackout Optix is a fully digital virtual optician offering designer sunglasses, prescription frames, and contact lenses online. The brand combines urban aesthetics with technological solutions that facilitate remote selection and virtual testing of optical products for users.

The Task

Comprehensive brand identity building, visual concept, and UX/UI design for an online optical store. The project required an unconventional approach to engage users from the initial stage through a co-creation campaign on social media and the development of digital interaction tools.

The Challenge

Overcoming the distance in purchasing

Building visual trust and interactive solutions for online eyewear selection without the need for physical on-site fitting.

2

Establishing a new brand in a competitive niche

Creating a recognizable urban presence (urban exclusive) through active community involvement in the brand’s creation.

3

Integration of an innovative experience

Combining functional web design with modern AR technologies for real-time product testing.

Our Approach

The name

Blackout Optix is inspired by the pleasant “blackout sensation” you feel when putting on glasses on a sunny day or after a heavy night of partying, and it resonates with the modern brand spirit we wanted to demonstrate.
The name

Blackout Optix is inspired by the pleasant “blackout sensation” you feel when putting on glasses on a sunny day or after a heavy night of partying, and it resonates with the modern brand spirit we wanted to demonstrate.