BLD & CreateX – How we brought 86% more new readers to a real estate blog and reached the finals of the European Search Awards
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The Brand
BLD is a real estate development and investment company, part of the leading real estate holding in Bulgaria – AG Capital. The company specializes in the construction of modern, sustainable, and high-quality residential complexes in Sofia. With a focus on the long-term development of the urban environment and the needs of the modern consumer, BLD has established itself as a recognizable and trusted brand in the real estate market.
Despite successful positioning among clients ready to make a property purchase, the BLD team found they were not reaching a large percentage of potential buyers at the earliest stage of the decision-making process – even before they began actively searching. In this context, BLD turned to the CreateX SEO team with a clear goal: to reach new audiences and build a foundation for future sales using an effective optimization strategy focused on information and engagement.
The Task
The CreateX team set the ambitious task of developing an innovative SEO strategy with three main objectives:
- Increasing brand awareness among a new “cold” audience;
- Communicating the brand’s core values – trust, quality, and sustainability;
- Expanding reach to users who are not yet actively looking for a new home.
The Challenge
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In a segment where information-oriented searches are almost non-existent (fewer than 10 monthly searches for most relevant topics), a traditional SEO approach would not work. We needed a strategy that creates demand rather than following it.
The Results
Our work on this project was recognized as a finalist in the category “Best Use of Search – Real Estate & Property” at the European Search Awards 2025 – a recognition that validates the effectiveness of our approach and places CreateX among the leading SEO agencies in Europe.
Over 54% growth in organic clicks to the blog within 3 months.
80% more sessions and 85.57% new users according to GA4 for the blog pages.
We created a sustainable model for reaching new, “cold” audiences.
Contacts