Katya Rancheva

As Lead Graphic Designer, my role is to develop the overall visual concept behind projects and to turn ideas into clear, strong and recognisable designs. I work on both the concept and the artistic direction, as well as ensuring that all materials look consistent, professional and in keeping with the brand’s identity.
Much of my work involves striking the right balance between creativity, functionality and marketing effectiveness. I am involved in developing campaigns, key visuals and brand systems; I provide guidance to the design team and ensure that the final result is polished down to the last detail. For me, good design isn’t just beautiful; it conveys a clear message, evokes emotion and helps the brand to be remembered.