Ivan Ivanov

As a PPC Team Lead, I focus on bridging the gap between high-level business goals and technical execution. My role is to set the strategic direction for our paid advertising efforts, ensuring that every project and budget is managed with structure, adaptability, and precision.
In my day-to-day work, I optimize internal workflows and oversee quality control for complex cases and high-budget campaigns. I enjoy turning dynamic platform updates (Meta Ads & Google Ads) into actionable strategies, coordinating my team to ensure we maintain a modern and performance-driven approach to marketing.