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TikTok Advertising by CreateX

At CreateX, we manage TikTok Ads campaigns for brands that want to reach an engaged audience through short-form video formats. TikTok is a platform where advertising content blends with organic content, and users respond to authenticity and creativity. We build campaigns that fit naturally into this environment and achieve measurable results.
  • Performance Marketing
  • SEO & GEO
  • Social Media Marketing
  • Creative Solutions
  • Strategic decisions

What TikTok Ads Formats We Use

  • In-Feed Ads

    Video ads that appear in users’ “For You” feed between organic posts. They support a vertical 9:16 format, a duration of up to 10 minutes (the optimal duration for most campaigns is between 15 and 30 seconds), and can include a call-to-action button. The main advertising format on TikTok, allowing flexible budget planning within the platform’s requirements.

  • Spark Ads

    A format in which an existing organic post from your profile or from a content creator’s profile is promoted (with their permission). All reactions, comments, and shares accumulated during the campaign remain on the original post. One of the most effective TikTok formats for 2026, as it combines paid reach with content authenticity.

  • TopView Ads

    A full-screen video that appears when the app is opened and is the first thing the user sees. A premium format for maximum visibility and brand awareness, available with a significant advertising budget and advance reservation with TikTok. Suitable for product launches and large-scale awareness campaigns.

  • Catalog Ads

    An advertising solution that uses images, videos, and product information from your online store’s catalog to present products in a personalized way. After the catalog is connected and configured, the system selects products based on users’ interest signals. A suitable format for eCommerce brands with a broad product range.

  • Search Ads

    Ads that appear in TikTok’s internal search results. More and more users are using the platform to search for products, recommendations, and inspiration. The format is available when targeting selected markets (the United States, the United Kingdom, Germany, France, Italy, Spain, and others), but not Bulgaria as of September 2026. We check the latest availability when planning the campaign.

Who TikTok Advertising Works For

TikTok Ads is a suitable format for any business that is ready to communicate through short-form video content.

Fashion, Beauty and Lifestyle

TikTok is a natural environment for these categories. Visual presentation, quick demonstrations, and collaborations with content creators lead to high engagement and direct sales.

eCommerce with Visually Appealing Products

Products that perform well in video format: food and beverages, home decor, accessories, and tech gadgets. Catalog Ads allow the most relevant products to be shown automatically to each user.

Events, Entertainment and Culture

Festivals, concerts, exhibitions, and cultural venues. Short videos capture attention quickly and generate shares, which is crucial for this type of business.

Why Choose CreateX for Your TikTok Campaigns

  • Content Created for the Platform

    TikTok requires a different approach from other advertising channels. Creatives need to look like organic content rather than traditional ads. Our team understands the specifics of the platform and creates videos that fit naturally within it.

  • Coordination Between Creative and Advertising Strategy

    We work in close coordination with Native, the wellConnected video content studio within the ecosystem. When the advertising and creative teams plan together, campaign performance is noticeably higher.

  • Direct Access to the TikTok Advertising Platform

    TikTok does not offer self-serve advertising accounts for Bulgaria. We work as partners with Aleph and Diginius, which gives us direct access to the platform, management of advertising accounts, and payment handling on behalf of our clients.

  • Integration with Other Advertising Channels

    When we also manage your campaigns on Google, Meta, or YouTube, we coordinate messaging, audiences, and budgets across channels. We effectively integrate TikTok Ads as part of a comprehensive advertising strategy.

Frequently Asked Questions About TikTok Advertising

What Minimum Budget Is Required for TikTok Advertising?

As a starting point, we recommend a monthly media budget of at least €800–€1,500 for TikTok campaigns. TikTok has higher platform minimums compared with Google or Meta ($20/day at ad group level, $50/day at campaign level). The stated amount covers the advertising spend paid to the platform itself and is necessary to collect enough data to evaluate performance. Video content production, if required, is calculated separately.

If you already have video materials, we adapt them to TikTok formats. If you do not have ready-made content, we can organize production together with Native from wellConnected. Through Spark Ads, we can also promote existing TikTok posts from influencers or your customers, after obtaining the necessary permission for their use in advertising.

It depends on the business and the audience. TikTok is increasingly attracting users aged 25–44, expanding its reach beyond younger audiences. For B2B companies with a visual product or service that can be presented in a short video, the platform could be an effective additional channel.

Are You Ready to Invest in Reaching Your Audience on TikTok?

Tell us about your business and your goals. We will propose an approach tailored to your brand and video strategy.

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