Skip to main content

CreateX

createx_by_wellconnected_logo
Menu
BG|EN
Contact Us
Subra_hero

SEO migration support for the fully revamped Subra Pharmacies website

Client –

Subra Pharmacies

Category –

The Brand

SUBRA is an established pharmacy chain offering a wide selection of medicinal products, food supplements, dermo-cosmetics, and medical devices. The brand combines professional service with convenient shopping in physical locations and online.

subra-logo
subra_case_study_createx

The Task

To ensure successful SEO optimization before and after the migration of the new Subra Pharmacies website, in order to preserve and improve organic traffic.

The Challenge

1

Late involvement of an SEO specialist in the migration process—during the final development stage of the new Subra Pharmacies site with a ready dev version.

2

Over 20,000 pages on the old site required relevant redirection to the new URLs.

3

A real risk of losing organic traffic and rankings—a common issue in complex migrations.

Our Approach

elememt_1

  • We drafted a strategy for actions before and after the migration within an extremely short timeframe;

  • We prepared an export of all resources from the old site and a base for tracking organic results;

  • We performed a detailed analysis and the corresponding possible SEO optimizations in a dev environment;

  • In close communication with the developers, we ensured the correct redirection of already indexed content to the new page addresses;

  • We conducted a series of checks (manual and via SEO tools) after the migration was completed;

  • We continued to monitor the technical status and work on the subsequent optimization of the site.

  • Thanks to the excellent communication with the Subra Pharmacies dev team, all identified issues were resolved in impressively short timeframes. We continued to monitor data from analytical tools. The figures we see in them clearly demonstrate how proper planning and professional execution can minimize the risk of damage during a complete overhaul, even for a very large site.

Our Work

subra_image3
subra_image1
subra_image2
subra_image4

The Results

The figures we see in them clearly demonstrate how proper planning and professional execution can minimize the risk of damage during a complete overhaul, even for a very large site.

One month after the migration:

Checkmark 1

11.76% growth in organic traffic for New Users and the site as a whole

Checkmark 1

Increase in average CTR and maintained average position for search queries

Checkmark 1

Improved Health Score of the site (97%) compared to the pre-migration score

Checkmark 1

Thanks to the excellent communication with the Subra Pharmacies dev team, all identified issues were resolved in impressively short timeframes.