Increasing sales through paid advertising in Meta and Google
Client –
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The Brand
“Modern Table” is an online store for dinnerware and cutlery, glasses, cookware, and various kitchen accessories. The brand offers functional and stylish solutions from established manufacturers, suitable for both daily use and special occasions.
The Task
Increasing sales through paid advertising on Facebook and Google with a minimal budget.
The Challenge
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Achieving a high return on investment through effective allocation and utilization of a minimal advertising budget across two different channels with distinct types of user behavior.
The Strategy
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We developed an advertising strategy and allocated the budget.
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We allocated half to Google, building on the conscious need of the users.
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With the remaining portion, we remarketed the website traffic through dynamic Facebook ads.
The Results
Results over 3 weeks:
3483% ROAS on Facebook
944% ROAS on Google
Contacts