Increasing the organic visibility of the website for LEV INS’s social campaign “Protect Children Online”
Client –
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The Brand
LEV INS is an established Bulgarian insurance company offering a wide range of insurance products for both individual and corporate clients. The company provides solutions in motor, property, travel, and health insurance. With many years of experience and a well-developed network of offices, LEV INS aims to provide reliable protection and professional service.
The Task
Increasing the organic visibility of detetovinternet.bg for search queries relevant to the campaign and generating greater interest in the topic of online risks faced by children and teenagers.
The Challenge
1
Low Interest
The campaign faces low public interest in the topic and limited organic search demand.
2
Unfocused Messaging
The campaign’s core messages were being overshadowed by the presence of popular public figures, LEV INS’s corporate brand, and the promotion of specific products as cybersecurity solutions.
3
Duplicate Content
Duplicate content across different websites within the group was limiting the effectiveness, visibility, and clear positioning of the social cause.
Our Way
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Research
We conducted detailed research on the topic of “online safety” and expanded the structure of detetovinternet.bg with new pages covering each of the main risks children face in the online environment;
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Audit
We audited the website’s technical condition and took the necessary actions to remove all obstacles affecting effective crawling, indexation, and content rankings. -
Strategy
We developed and implemented a strategy for engaging and useful informational blog content, which we actively distributed across social media as well.
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Optimization
We reoptimized existing content to align with SEO best practices and provide maximum value to the users who read it.
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Internal Linking
We built a strong internal linking network that guides visitors toward relevant cybersecurity solutions — LEV INS products.
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Ongoing Audits
We regularly audited the website’s technical condition to identify and resolve newly emerging issues in a timely manner.
Our Work
The Results
After completing all planned optimization steps, a comparison of May 2024 with May 2023 showed the following results in GSC (Google Search Console):
Total clicks — increase of approximately 127% (primarily from non-branded searches, with significantly improved query relevance to the website’s topic)
Total impressions — increase of approximately 72%
Improvement in the average position for search queries by 16% (from 15 to 12), with the keywords showing significantly higher relevance in May 2024 compared with May 2023.
Contacts