Containing a Spam Attack and Recovering ePharm’s Website Traffic
Client –
Category –
The Brand
ePharm is a licensed online pharmacy and part of the established Vancheva pharmacy chain, which has more than 30 years of experience in caring for its customers’ health. The platform offers a wide range of over-the-counter medicines, food supplements, cosmetics, and personal care products, combining professional service with convenient and secure online shopping.
The Task
To save the client’s website from a spam attack and an 84.6% drop in organic traffic.
The Challenge
1
To respond quickly and effectively to the spam attack in order to minimize the loss of organic traffic and restore the website’s normal operation as soon as possible.
The Strategy
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We created a crisis response team of specialists who analyzed the issue.
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We stopped the internal search engine pages from being indexed, as they were not being used in a way that provided value as indexed content.
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We blocked bots from crawling the internal search engine and its result pages.
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We submitted removal requests for all 200,000 indexed pages through the Google Search Console Removals tool.
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We began continuous monitoring.
Our Work
The Results
After just 1 day, all indexed spam results were removed.
After 3 days, the website began regaining keyword rankings.
After 7 days, the website began recovering its organic traffic.
After 15 days, the website returned to the organic traffic levels it had before the spam attack.