Influencer Marketing for Launching a Brand on Social Media
Client –
Category –
The Brand
The client is part of the portfolio of a major pharmaceutical manufacturer offering products designed to support the immune system and boost energy.
The Task
To launch the brand’s social media channels and generate enough reach to make people aware that the brand is now online.
The Challenge
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A highly competitive digital environment, algorithm limitations, extremely low organic reach, and a limited budget.
Key Actions
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Macro Influencers
To launch the brand’s social media profiles, we worked with 5 macro influencers with highly engaged audiences, who took over the brand’s social channels for 5 weeks.
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Giveaway
We ran 5 giveaway campaigns on the brand’s profiles, encouraging the audience to guess which influencer would be our next guest. Each influencer shared collaborative content in the form of a Reel promoting the product, as well as a Story vlog showing a day in their life.
Our Work
The Results
We reached 1,059,359 people with our Facebook posts.
Our Facebook page gained 722 likes.
We reached 504,905 people through the Instagram Influencer Takeover campaign.
The Instagram profile gained 677 followers.
The Reels received 27,010 views.
Contacts