How did we achieve a 2,456.68% ROAS on Google for Aladin Foods?
Client –
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The Brand
Aladin Foods is an established Bulgarian fast-food company, known for its diverse menu and extensive network of locations. The brand offers affordable and convenient dining solutions, including doner kebabs, pizzas, burgers, and other popular items. With a focus on quick service and continuous development, Aladin Foods ranks among the most recognizable names in the Bulgarian market.
The Task
Our primary focus was to increase online deliveries, supporting this with targeted strategies and promotions to stimulate orders and enhance brand visibility.
The Challenge
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Competition with numerous delivery providers and online ordering platforms, which makes reaching the target audience more difficult.
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Lack of high customer engagement and loyalty in the digital environment, especially among users who do not order online frequently.
3
Difficulties in optimizing advertising budgets for maximum results across various Google channels.
The Strategy
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We developed a strategy aimed at increasing online orders by combining Search campaigns with a shared budget and Performance Max campaigns covering all Google networks.
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We focused on relevant and attractive content—multiple images, new menus, promotions, and product videos.
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We continuously optimized the ads by updating visuals and videos, adding promo extensions, sitelinks, and adapted copy.
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A key step was the launch of a Performance Max Always-on campaign with a high daily budget, targeted at cities with Aladin Foods locations and users aged 18–55, with ads primarily shown during delivery hours (11:00 AM – 11:00 PM).
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This approach led to a significant increase in orders and their value, ensuring sustainable campaign efficiency.
Our Work
The Results
After implementing all possible planned optimization steps, we recorded in Google Analytics:
As a result of these changes, in November, we achieved a significant increase in the number of online orders by over 60% compared to previous months.
Furthermore, the order value increased by over 75% compared to previous months, demonstrating the effectiveness of the applied strategies and promotions in driving online sales.
Thanks to the strategic changes and optimizations, in November, we managed to achieve a ROAS of 2,454.68% on Google.
Reallocating the budget to Performance Max Always-on, focusing on the correct targeting and time range, as well as improved content with videos and additional ad elements, led to significant growth in orders and maximum advertising efficiency.
Contacts