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Analytics & Reporting for Marketing Performance

Digital marketing activities generate a huge volume of data, but without the right analytical framework, that data remains an underused resource. At CreateX, we build an analytics environment for your business, track key performance indicators across channels, visualize them in an accessible format, and turn the numbers into actionable recommendations. We work both with clients whose campaigns we manage and with companies looking for an independent assessment of their marketing performance.
  • Performance Marketing
  • SEO & GEO
  • Social Media Marketing
  • Creative Solutions
  • Strategic Solutions

What We Offer

CRO Analysis & Strategy

We analyze user behavior on your website – where users stop, which steps they skip, and what causes them to drop off before completing a purchase or inquiry. Based on these insights, we recommend specific improvements to the website structure, content, and UX elements with the goal of increasing the conversion rate.

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Dynamic Data (Looker) Studio Reports

We create interactive Google Looker Studio dashboards that combine data from advertising platforms, Google Analytics, CRM systems, and other sources. These reports provide a clear view of performance without the need for time-consuming manual data collection.

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Analysis of Digital KPIs for Your Business Success

We identify the KPIs that matter most for your business model and determine how they should be tracked and interpreted over time. We analyze trends, compare periods, and identify the reasons behind changes – not only what is happening, but why.

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GDPR-Compliant Analytics Data

We configure Google Analytics, Google Tag Manager, advertising pixels, and Consent Mode V2 for your website, helping ensure accurate data collection in line with GDPR requirements and data protection policies.

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    Who Are These Services For?

    • Businesses Running Active Advertising Campaigns

      If you invest in Google, Meta, or other paid channels but lack clarity about where value is being created and where budget is being wasted, our analytics services help close that gap.

       

    • Companies with an In-House Marketing Team

      If your team manages campaigns internally but lacks the resources for in-depth analysis and visualization, we can take over the analytics side.

    • Businesses Changing Agency or Marketing Channel

      Before making a change, CRO analysis and KPI reviews can reveal the real picture – whether the issue lies with the platform, the website, or the product itself.

      Why Data Analysis Is the Foundation of Better Marketing Decisions

      • A Clear View of Real Performance

        Data reveals which channels, campaigns, and activities actually contribute to business results. Instead of relying on isolated metrics, analysis connects marketing investment with specific actions, conversions, and revenue.

      • Data-Driven Decisions Instead of Assumptions

        Analysis helps you understand not only what has changed, but why. This allows decisions about budgets, optimization, and campaign development to be based on measurable results rather than subjective judgment.

      • Identifying Gaps Along the Conversion Journey

        You can see where potential customers drop off before completing a purchase or inquiry. This highlights specific opportunities to improve the website and increase the value generated from existing traffic.

      • All Important Metrics in One Place

        Individually configured dynamic reports combine data from multiple marketing sources into one structured view. This makes it easier to track key metrics, compare periods, and maintain an up-to-date picture of digital channel performance.

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      Frequently Asked Questions

      Do I Need to Have Active Campaigns to Use These Services?

      Not necessarily. CRO analysis works with the traffic your website already receives, whether it comes from paid campaigns, organic search, or another source. For Looker Studio reporting and KPI analysis, at least one active channel with accumulated data is required.

      Yes. Each service can be used independently. Many clients start with a dashboard to get a complete overview and later add CRO or KPI analysis when a specific need arises.

      A standard Data Studio dashboard with 3–5 data sources typically takes 5–10 business days to build. More complex projects involving custom metrics and multiple integrations may take 2–3 weeks.

      The main data sources we most often integrate include Google Ads, Meta Ads (via additional Partner Connectors), Google Analytics 4, Google Search Console, YouTube Analytics, and others. For more specific platforms, we discuss the available integration options on a case-by-case basis.

      Do You Know What Return Your Marketing Budget Is Generating?

      Tell us which channels you use and what questions you have about your data. We will recommend the most suitable analytics solution.

      Contacts

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