Our strategic service follows a proven planning process built around several key steps:
We carry out a comprehensive review of the website’s technical condition, metadata, content structure, backlink profile, and data from analytics tools.
We analyze how your potential customers search for the products or services you offer. We identify the queries with the greatest potential for traffic and conversions and map them to specific pages on your website.
We research what your online competitors are doing to improve organic visibility: which topics they rank for, what content they create, and where the missed opportunities are for your business.
We summarize the findings in a structured document with prioritized tasks for the next 6 months. For each task, we specify the resources required for implementation, who within your team should be responsible for it, and the expected impact of completing it.
In addition, we can develop an Informational Content Strategy for blog articles aligned with search demand and your business goals.
You have a marketing team that can work on your website’s optimization but needs professional direction on what to do, in what order, and why. The strategy provides the framework, while your team handles the implementation.
Your website is ready, but you have not yet worked systematically on improving its visibility in search engines. The strategy provides a structured starting point: where to begin, what to prioritize, and how to allocate your resources.
You are entering new markets, adding new products or services, or planning content for new audiences. The strategy provides a clear plan for making your offerings more visible to your target audience through organic search.
The document is written so that an in-house marketing specialist with basic SEO knowledge can work with it independently. Each task includes sufficient context and a clear priority.
Every recommendation in the strategy is based on analysis: data from analytics and technical tools, real search demand, and the competitive landscape. The approach is evidence-based rather than template-driven.
After the strategy is delivered, we can continue with regular consulting sessions to review progress or take over implementation if needed. The transition is seamless because we already know your business and website in detail.
An audit is a diagnostic process: it shows the current condition of the website and identifies the technical issues that need to be addressed. The strategy goes further by using the audit as a starting point and adding further research to create an effective growth plan. The audit is included as part of the strategy.
Yes. The two options are available as standalone services. You can start with the standard package and add a content strategy later if needed.
The strategy includes a presentation and a Q&A session. For any follow-up questions beyond the scope of the presentation, you can use our SEO consulting service, including a one-time consultation on a specific topic.
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