We review how your analytics tools are currently configured: Google Analytics, Google Tag Manager, advertising pixels such as Meta Pixel and Google Ads, as well as your cookie consent management solution. We identify what is working correctly, what is missing, and what needs to be adjusted.
We analyze the user journey across your website and determine which actions should be tracked: purchases, inquiries, phone number clicks, downloads, add-to-cart actions, form submissions, and more. Each event is configured through Google Tag Manager for maximum accuracy.
We configure tracking for your advertising platforms: Meta Pixel for Facebook and Instagram campaigns and Google Ads conversions for Search and Performance Max campaigns. Correct setup provides accurate data for optimizing your advertising budget.
We review and configure Consent Mode V2 to align with current GDPR requirements. If you do not already have a connected cookie consent management solution, we prepare a technical brief for your developer for the initial implementation, after which we complete the final configuration.
We test every configured event to ensure that data is being recorded correctly in Google Analytics and the relevant advertising platforms. We also provide documentation of the implemented settings for future reference by your team.
The service is suitable for any business with a website that collects visitor data and works with advertising platforms. It is particularly important for:
When launching a new website or completing a redesign, analytics tools need to be configured from scratch or reconfigured to reflect the new structure and user journeys.
If your advertising campaigns rely on pixel and conversion data, precise configuration is the foundation of effective optimization. The more accurate the data, the better the platform algorithms can learn and the more informed your decisions about budget and strategy can be.
Consent Mode V2 plays an important role in collecting and managing analytics data in line with privacy requirements in the European Union. If your current setup is incomplete or your cookie solution is outdated, our GDPR-compliant analytics setup service can help you establish a more reliable configuration.
The technical configuration is carried out by specialists who understand how the data will be used: to evaluate advertising campaigns, analyze user behavior, and support business decisions. We configure the tracking you actually need and structure it around your goals.
Once your analytics tools and tracking are configured correctly, the data can be visualized in a custom Data Studio report that updates automatically. The two services work perfectly together to provide complete and timely information about the performance of your digital activities.
After the initial setup, we can continue with periodic data analysis to help you track progress toward specific goals and refine your strategy. If user journeys change, new channels are added, or platforms introduce updates, we can reconfigure the setup accordingly.
We typically plan a standard project within 1 to 3 weeks, depending on the complexity of the website, the number of events that need to be tracked, and whether the required tools are already connected. The project start also depends on our team’s current availability. If an initial cookie consent solution needs to be implemented, the timeline is coordinated with your developer.
In most cases, the setup is completed entirely through Google Tag Manager without making changes to the website code. If your website does not already have Tag Manager or a cookie consent management solution implemented, brief support from your developer may be required for the initial setup. Some tracking configurations may also require additional code implementation, which we provide as a clear technical brief for your developers.
The service concludes with the delivery of the completed setup and documentation. If you later need adjustments, new tracking events, or changes to the Consent Mode configuration, we can provide additional support.
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