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Communication strategy for sustainable development

At CreateX, we build strategies that define the direction of your communication – from positioning and key messages to the appropriate channels and formats. The result is a consistent presence that supports your business goals and builds awareness in the long term.
  • Performance Marketing
  • SEO & GEO
  • Social Media Marketing
  • Creative Solutions
  • Strategic Solutions

What our communication strategy includes

  • Brand analysis and communication audit

    We review your current digital presence, social media, messages, and visual consistency. We identify inconsistencies in positioning and define exactly why the current communication is not working.

  • Marketing research and analyses

    We study your market niche and audience behaviour. We check how products and services like yours are searched for on the internet, and we analyse current and past advertising campaigns – both yours and your competitors’. We complete the picture with sector data and trends that have a direct impact on the way people make purchasing decisions.

  • Competitive analysis on the digital stage

    We analyse direct and indirect competitors: what messages they use, which channels they are present in, and what best practices they apply. We look for opportunities where you can stand out sustainably.

  • Strategic insights and positioning

    We define a strategic framework: what will distinguish you and how to connect with the audience. We formulate the brand’s promise to customers and the leading idea that underpins all subsequent communication.

  • Target audience, brand personas and Customer Journey

    We segment the audience and develop brand personas with demographics, motivations, pain points, and purchasing behaviour. For each segment, we describe the journey from the first contact with the brand to the desired end goal.

  • SWOT analysis

    We prepare a structured assessment of the brand’s strengths and weaknesses, as well as the opportunities and threats in the market environment. This analysis ensures maximum relevance and effectiveness of the strategic approach we are building.

  • Communication messages, tone and channels

    We formulate the key messages for each segment, determine the tone of communication, and prioritise the channels. We also include sample content formats by funnel stages (awareness, consideration, conversion).

    Why choose CreateX for your communication strategy

    • A team that knows execution first-hand

      The strategy is developed by experts who daily execute campaigns in the Bulgarian and international digital markets. We rely on direct experience of what works in a real environment, not on theoretical models.

    • Focus on applicability

      You receive much more than just a document to file away in your archive. We develop strategies so that they can be applied directly. If you decide to entrust the execution to the CreateX team, the transition from planning to action is smooth and without loss of knowledge between different contractors.

    • Experience across diverse industries and communication tasks

      We have worked on strategies for brands across various sectors: real estate, retail, education, sports, and healthcare. Every industry has its specific communication characteristics, and we study and implement them in a way that works to achieve your goals.

    Who this service is suitable for

    • 1

      Brands with scattered or inconsistent communication

      You work with multiple contractors, across multiple channels, with varying messages. The result is communication that does not build a cohesive image in the audience’s mind and does not produce the expected effect on the business. A well-structured communication strategy will solve this problem.

    • 2

      Companies wanting to stand out in a saturated competitive environment

      Your product or service is good, but there are many similar offerings on the market. A communication strategy defines exactly how you differ and how to address it convincingly in the digital space.

    • 3

      Businesses rethinking their direction

      You are entering a new segment, changing your positioning, or feeling that your current communication no longer reflects what your business is today. The strategy brings the messages into alignment with the new reality.

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      Frequently asked questions

      How long does it take to prepare a communication strategy?

      A standard project takes between 6 and 8 weeks from the start to the final presentation. The timeframe depends on the scale of the business, the number of channels, and the depth of the necessary analyses.

      No. All necessary analyses are part of the service. If you have internal research, analyses, or previous strategic documents, they are extremely useful to us and we use them as an additional source.

      The preparation of the strategy and its execution are separate services. The price of the strategy covers the actual process of analysis, development, and handover of the final document. If execution is desired, we discuss the scope and conditions further, based on the chosen channels and activities, and we prepare a quote.

      The strategy remains your property and you can provide it to your team or a chosen agency for execution. The document is structured to be understandable and applicable by any digital marketing professional, not just by our team.

      Let us develop the strategy that will give direction to your communication

      Tell us about your business and your communication challenges. We will discuss how the strategy can work for you.

      Contacts

      Contact Us