How did we achieve 90,000 downloads of the Econt app?
Client –
Category –
The Brand
Econt is an established Bulgarian company in the field of courier and logistics services. The company offers fast and reliable deliveries to addresses and offices, as well as solutions for e-commerce and business clients. Thanks to its extensive network and years of experience, Econt is a preferred partner for sending and receiving shipments in Bulgaria and abroad.
The Task
The primary goal of the campaign was to promote and increase the number of downloads of the Econt mobile app to encourage users to use it for managing their shipments.
The Challenge
1
Easy management
Simplifying the sending and receiving of shipments, with the ability to customize deliveries according to user needs.
2
Speed and tracking
Real-time shipment tracking, with an emphasis on the speed, accessibility, and convenience of the application.
3
The first step
Encouraging users to take the first step and download the application.
How we approached it
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Strategy and audiences
We developed a 6-month marketing strategy based on precise targeting of various audiences—broad audience, parents, business owners, active online shoppers, and frequent travelers, as well as users already engaged with Econt’s pages and website. -
Meta campaigns
On Meta, we combined Awareness, Engagement, and App Install campaigns. We used creative visuals, videos, and interactive content, as well as real-life scenarios showing the app’s role in everyday life. App Install campaigns were optimized based on user behavior, using precise targeting and A/B testing to optimize acquisition costs for new users. -
Google campaigns
On Google, we combined Display, Video, and App Install campaigns to reach a broad audience with different content preferences. Through banners and YouTube videos, we presented the app’s advantages in real situations, including shipment tracking and delivery customization. App Install campaigns utilized machine learning and automated targeting to reach users likely to download the app, including people searching for courier services or using competitor apps. -
Content optimization
Content was updated regularly to maintain engagement and campaign effectiveness. By analyzing user behavior, testing different creatives, and using automated targeting, we optimized installation costs and achieved a high number of new users at optimized costs.
Our work
The Results
After implementing all possible planned optimization steps, we recorded the following in the Meta and Google platforms:
The campaign achieved significant success, exceeding cost-per-install (CPI) benchmarks. On the Meta platform, we managed to achieve 23,876 app downloads at an average cost per acquisition (CPA) of 2.76 BGN, which fits within the typical CPI costs for Facebook Ads ($1.00 to $3.00). On Google, we achieved significantly better results with 52,092 direct downloads and an additional 20,463 assisted installs, with an exceptionally low CPA of 0.55 BGN, far below the average CPI for Europe ($0.50 to $2.50).
Total results showed 96,431 app downloads from both platforms at an average CPA of 1.10 BGN, which is significantly lower than the EMEA benchmark ($2.00 – $4.00). This proves the effectiveness of our strategy, successful targeting, and optimization of ad formats, leading to a high return on investment and an increased number of active app users.
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