Графичен елемент - Shape in space


SEO support during migration to a completely renewed website of Subra pharmacies

Графичен елемент - Ball Shape in Space
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Our target

Development and implementation of the strategy for pre- and post-migration optimization of the new website of Subra Pharmacies.

The challenge

Late inclusion of an SEO specialist in the migration process - in the final stage of the development of the new site of Subra Pharmacies with a ready dev version.

Over 20,000 pages on the old site that needed to be relevantly redirected to the new URLs.

Real risk of losing organic traffic and positions - a common problem with complex migrations.

How we approached

Thanks to the excellent communication with the dev team of Apteki Subra, the elimination of all identified problems took place in an impressively short time.

We continued to monitor data from analytics tools.

The figures we see in them clearly show how proper planning and professional execution can minimize the risk of damage during a complete renovation of even a very large site.

The results

Month after migration:

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