The power of Performance Max campaigns in Google Ads
For the brand
Moderna Masa is a Bulgarian business offering a wide range of cutlery, tableware and cookware. On their site, you can find products and brands from the latest trends in the world of cooking and home comfort, and at competitive prices.
Introducing one more advertising channel into the marketing mix in order to increase turnover - Google Ads.
We didn't have a location, we didn't have a menu, and we didn't have real photos of the food, which are the main elements for communication in such a niche.
What we did
We included a Performance Max campaign that started with a daily budget of only BGN 10, placing in it the maximum number of banners, videos, titles, descriptions and making sure that they were sufficiently engaging, clickable and converting.
Turnover generated by 118 direct orders from Google Ads worth BGN 11 289.
With an advertising investment of BGN 303.
Price per click: BGN 0.07.
Average order value: BGN 2.57.
Average value of a cart: BGN 95.67.