Launch profiles and create the story of a fast food restaurant
For the brand
Meta Bun is a fast food restaurant focused on smashed burgers.
To draw attention to the brand before it even opened its doors.
We didn't have a location, we didn't have a menu, and we didn't have real photos of the food, which are the main elements for communication in such a niche.
We started teaser communication on social networks. We built it entirely on the word Meta and brought users back to the arcade era with a series of static and motion posts featuring iconic and recognizable pixelated games.
To avoid rights issues over artwork, animations, and music, we created the visuals and voiceover from scratch with Pixel art.