Графичен елемент - Shape in space

Meta Bun

Marketing campaign for launching profiles and creating the story of a fast food restaurant

Графичен елемент - Ball Shape in Space

For the brand

Meta Bun is a fast food restaurant focused on smashed burgers.

Иконка Точно попадение

Our target

To draw attention to the brand before it even opened its doors.

The challenge

We didn't have a location, we didn't have a menu, and we didn't have real photos of the food, which are the main elements for communication in such a niche.

The idea

We started teaser communication on social networks. We built it entirely on the word Meta and brought users back to the arcade era with a series of static and motion posts featuring iconic and recognizable pixelated games.

To avoid rights issues over artwork, animations, and music, we created the visuals and voiceover from scratch with Pixel art.

Group 1824
metabun phone

What else?

With the visual identity of the profile, we set a trend in design that had not yet entered Bulgaria. We managed to create a post completely generated by artificial intelligence before everyone else.

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