Double growth of visits and increased relevance of traffic for the website of the "Keep the Child Safe on the Internet" Social Campaign by LEV INS.
The Task
Increase the organic visibility of the website detetovinternet.bg for campaign-relevant searches and generate interest in the topic of teen internet dangers.
The challenge
- Unpopular topic among the mass audience and very little organic search related to cyber threats to children and ways to deal with them;
- Shifted focus from the goals of the social campaign to the popular personalities behind the cause and the LEV INS brand as a whole;
- Duplicated content on various sites of the LEV INS group;
- Association of specific business products (insurance, technological, educational) as a possible solution to the problem of family cyber security.
Our Approach
We undertook a detailed study on the topic of "Internet safety" and expanded the structure of the site with new pages for each of the main dangers for children in the online space;
We audited the technical condition of the site and took the necessary actions to remove all obstacles to the good crawling, indexing and ranking of the content;
We built and implemented a strategy for interesting and useful informative blog content, which we actively distributed on social networks;
We re-optimized existing content to comply with good SEO practices and bring maximum benefit to the users who will read it;
We built a quality network of internal links directing visitors to relevant cyber security solutions - LEV INS products;
We regularly audited the technical condition of the site to remove newly appearing errors promptly.
The results
After performing all possible planned optimization steps, when comparing May 2024 with May 2023, the GSC (Google Search Console) showed:
