Strategic approaches: How to use social networks for business development

Как да използваме социалните мрежи за развитие на бизнеса

The Internet and social networks are an indispensable part of many business development strategies. Many companies that want to reach more customers and expand their business turn their attention to the content they publish online. For their efforts to be successful, however, they need to be aware of the different types of social networks and their audiences.

In this article, we will take a closer look at some of the main strategic approaches related to social media. We’ll talk more about how they can be used to benefit you in growing your business and achieving impressive results.

What are social networks for?

За какво служат социалните мрежи на бизнеса - блог CreateX

Social media is changing daily. At their inception, they were primarily for communication between people. Today they are platforms that can propel any brand forward, as long as those behind know how social media works.

According to the latest data, the most used social networks in Bulgaria are Facebook, Instagram, TikTok, X (Twitter) and LinkedIn. Thanks to them, businesses can influence opinions, engage consumers and find new customers, thus ensuring a good profit.

The influence of social media on consumers

The influence of social networks on consumers can be huge, as long as you market your products or services in an exciting and meaningful way. People spend more and more time online, which helps them to be more informed and critical of the content they encounter there. It’s helpful to remember that this is also why their attention becomes harder to attract and hold. They need to come across authentic posts in which only the most necessary information is presented. Otherwise, there is a risk that their interest will be lost.

Why content is so important to your business development 

Защо съдържанието е толкова важно за развитието на вашия бизнес - блог CreateX

What you share with your audience is a key part of growing your business. Modern social networks give you the freedom to publish content in different forms. Publishing quality and engaging posts is a proven method of influencing users to convert them into your customers and keep them as future customers.

In the online space, many brands are trying to break into the market. To stand out from the crowd, you need to make sure that what you share will generate enough interest that people will remember you and want to buy your product or use your services in the future.

Creating a proper strategy for using social networks

Before you start using social networks to grow your business, you should know some subtleties that can help you achieve great success.

Clarify your business goals

You need to know what goals you wish to achieve with your business. This includes getting to know your target audience and their interests. Depending on your expectations, you should target the social network that best meets your brand’s needs. Consider whether you want to find new leads, build relationships, promote your business, or something else. When you are aware of this, it will be easier for you to take action.

Platform choice

Each social network is used by a specific group of people. Depending on who your service or product is aimed at, you should choose the platform that best fits your business. To do this, it is necessary to conduct thorough research to find the social media with the most suitable audience for you, and then strategize what content will be published.

If you cannot do this yourself, we advise you to turn to specialists with many years of experience who will conduct the research and direct you to the communication channels suitable for you and your brand. If you choose, you can also avail of their services to develop a plan with engaging content that will lead to the desired results. Otherwise, you risk wasting time and resources executing an inappropriate strategy. Its results can be not only unsatisfactory but sometimes even fatal for a business. 


Once you know your audience, it’s important to think about the content you’re going to share. Naturally, its purpose is to provide value. What you post on social media should be presented in an interesting way that drives engagement. Whether it’s a photo or a short video, for example, posts must be engaging and memorable. It would be a bonus for your business if what you share evokes emotions in users and makes them share it, as this way your business will reach more people and increase your earning potential.


Be prepared that you will probably need to allocate a specific amount to advertising your business. Some customers may find you organically, but that’s only a part of growing a successful business. In order not to be stagnant, think carefully about how much money you are ready to set aside for paid advertising, with which you can reach a new audience and expand the current one.


Once you’ve captured the attention of existing and new customers, you need to help your social networks grow through engagement. It’s expected that you will start receiving comments, including negative ones. We advise you to reply – this will help you build trust with your audience. This way, you will create a community of people who trust you, follow what you post, and feel the need to like, share, and comment on your posts. When they see that you notice their engagement, they’ll feel appreciated, encouraging them to spread the word about your work to those around them.

In some cases, it’s not worth responding to negative comments. But in others, it’s an opportunity to clarify an ambiguity or question that annoyed the audience and led to a negative comment. This will help deepen your relationship with her and protect your brand.

It’s tempting to remove or hide them. But doing so makes it more likely that the commenter who left the negative review will follow up with an even more negative tone. By responding, you show that you take into account both positive and neutral as well as negative comments and have the opportunity to build a positive relationship with users.

Data analysis

Analyzing data is key to growing your business. It will help you optimize the content you share and get the maximum return on your investment.

Many analytics tools can help you get the information you need to improve your service and achieve greater success. In case you are not familiar with them, we recommend that you contact professionals to help you in this process.

What benefits can the right strategy bring to your business

Какви ползи може да донесе правилната стратегия на бизнеса ви - блог CreateX

There’s no way that quality content, delivered the right way, can’t positively impact your business. If you make it a practice to share interesting and engaging posts, you’ll build trust with your current customers and win over new ones.

A good business strategy helps make your audience appreciate what you do. They will believe that you are thinking about them and not just trying to sell them something.

And what benefits does this lead to? We will consider this issue in the following lines.

More commitment

A good strategy leads to greater engagement from your customers. Your job is to get people to relate to and feel attracted to your business. If you build a quality strategy, your audience will feel connected to your business. This way you will get more profit and grow your name organically.


One of the most difficult tasks for any business is to be recognized. If the strategy you choose is right for you and your business, what you offer is much more likely to be promoted and stand out. The more well-known your brand becomes, the greater the opportunity to find new customers that will help you grow and earn more.

Good return on investment 

A lot of businesses invest a specific amount of money to help their business and reach more people. However, no matter how much you spend on it, it will be almost impossible to achieve success if the content you publish does not match the interests of the users and therefore fails to hold their attention.

In cases where what you share with your audience is of a high standard, the investment is much more likely to pay off. If you have no experience creating content or are unsure of what is required of you, we advise you to consult with professionals to help you push your business forward and achieve the success you desire.

Customer retention

No matter the area of your business, it’s important to retain your customers. Whether or not this happens depends largely on the content you share with them on social media. If you disappoint or mislead them, they will likely stop following you and your business.


Social networks offer countless opportunities to grow your business. Of course, for this to happen, it’s important to have the right strategy in place that is fully tailored to your target audience and what they need.

If you want to do this for your business but don’t know how, contact the CreateX team. With its help, you will be able to find the right approach for your business to achieve the success you are aiming for.

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