Our target
To save the client's site from a spam attack and 84.6% drop in organic traffic.
How we approached
- We created a crisis headquarters of specialists who analyzed the problem.
- We stopped indexing the search engine because it was not being used in a useful way for indexed content.
- We stopped bots from crawling the search engine and its results.
- We requested the removal of all 200 thousand indexed pages in the index with the Google Search Console - Removals tool.
- We started monitoring.
Result
- After just 1 day, all results that were spam and indexed were removed.
- After 3 days the site started to accumulate keywords.
- After 7 days, the site started to regain its organic traffic.
- After 15 days, the site returned to the organic traffic it had before the spam attack.