Period: 6 months
For any existing business that is primarily focused on increasing sales of its products or services online. It works with clearly measurable objectives (KPIs) that provide a starting point for crafting a paid advertising strategy that serves the brand's goals.
What does it include?
- Drafting an e-commerce strategy with comprehensive CRO analysis and analysis of previous campaigns, as well as selection of target audience and advertising channels such as Google, Meta, Influencer Marketing, SEO and others
- Create or improve the existing infrastructure of performance tracking tools for the channels selected in the strategy
- Development of individual monthly strategies for paid advertising, which include the necessary strategic rationale - types of ads, audiences and budget allocation for the month, as well as the creative part such as creating advertising visions and copywriting - for banners, email marketing campaigns and others
- Loading the ads and emails if they are part of the strategy.
- Daily monitoring and optimization to scale results
After the expiry of the period of 5 months, the business service is renegotiated according to the agency's price list.