Графичен елемент - Shape in space


Launch profiles and create the story of a fast food restaurant

Графичен елемент - Ball Shape in Space

For the brand

ChickenX is a fast food restaurant that offers burgers and chicken dishes from another dimension prepared by popular chef Leo Fantecchi.

Лого на клиент на CreateX - CHICKEN-X
Иконка Точно попадение

Our target

To draw attention to the brand before it even opened its doors.

The challenge

We didn't have a location, we didn't have a menu, and we didn't have real photos of the food, which are the main elements for communication in such a niche.

The idea

We started teaser communication on social networks. We built it entirely on his cosmic taste.

We started the story with an interstellar journey - by telling the fictional story of the origin of the chicken.

And when the chicken landed on Earth and finally opened its doors, we started shooting actual videos on location with Leo.

Group 1825
chickenx phone mockup
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