Launch profiles and create the story of a fast food restaurant
For the brand
ChickenX is a fast food restaurant that offers burgers and chicken dishes from another dimension prepared by popular chef Leo Fantecchi.
To draw attention to the brand before it even opened its doors.
We didn't have a location, we didn't have a menu, and we didn't have real photos of the food, which are the main elements for communication in such a niche.
We started teaser communication on social networks. We built it entirely on his cosmic taste.
We started the story with an interstellar journey - by telling the fictional story of the origin of the chicken.
And when the chicken landed on Earth and finally opened its doors, we started shooting actual videos on location with Leo.