How we get
2456.68% ROAS on Google
for Aladin Foods?
The Task
Increasing online delivery is our main focus, supported by developing strategies and initiatives. We include special promotions aimed at driving orders and increasing brand visibility.
The challenge
- To increase online orders;
- To promote new products;
- To increase customer engagement
Our Approach
We identified the main objectives and approaches to achieve maximum impact on the target audience through appropriate budget allocation and choice of advertising formats. The strategy was geared towards achieving visibility and engagement as well as generating conversions and increasing deliveries from Aladin Foods.
Choice of campaigns and allocated budget on Google:
- Search: Campaigns with shared budget (for all cities with sites) and keywords that aim to drive users to the Aladin Foods website.
- Performance Max: Campaign with automated ads that appear on all Google networks (Search, Display, YouTube, etc.) to maximize results.
The content created played a key role in the success of the project, with a focus on capturing the audience's attention and generating interest:
- Advertisements with multiple images that presented the variety of products.
- New menus and promotions that draw attention to special offers.
Over the course of the campaign, we added product videos that proved to be extremely effective for results. Focus on the quality of the ingredients and how they are prepared for the Google ad campaigns.
To increase the effectiveness of the campaigns, we focused on:
- Ad Optimization - Constant monitoring and analysis of content performance, making changes to improve results.
- Updating content - Adding new looks and videos that reflect current promotions and campaigns.
- Add temporary and relevant extensions - Add promo extensions to Google campaigns to highlight current offers and specials.
Key change:
Performance Max Always-on Over the course of the campaign, analysis of the results showed, that the Google campaigns achieved high results in the online ordering part, which is the main focus. Based on this data, we undertook the creation of Performance Max Always-on Google campaign as a key step to improve performance and focus efforts on a morebetter online sales potential.
Approach:
- High budget per day to achieve scalability and efficiency.;
- Targeting: Targeting cities with Aladin Foods locations, consumers aged 18-55 with interests.;
- Display schedule.;
- Optimization: Adapted texts and added videos for engagement (product); sitelinks (menus) and other extensions (promotions) to facilitate users.
The results
After performing all possible planned optimization steps, we reported in Google Analytics :
- As a result of these changes, in November, we achieved a significant increase in the number of online orders by over 60% compared to previous months. In addition, the value of orders increased by more than 75% compared to the previous months, which shows the effectiveness of the strategies and promotions implemented in promoting online sales.
