For the brand
The client is part of the portfolio of a pharmaceutical giant that offers products to boost the immune system and energy.
Our target
To launch the brand's social networks and create enough reach for people to know that we are now also online.
The challenge
The saturated digital environment, the limitations of the algorithm and the extremely low levels of organic reach, as well as a small budget.
How we approached
To launch the profiles, we used 5 macro influencers with highly engaged audiences who took over the brand's social networks for 5 weeks.
We held 5 giveaway games on the brand profiles, with which we engaged the audience to guess the influencer who will be our next guest. Each of the influencers shared collaborative content in the form of a reel that communicated the product, as well as a story vlog of their day.
The results
- We reached 1,059,359 people with our Facebook posts.
- Our Facebook page got 722 likes.
- We reached 504,905 people thanks to the Instagram Influencer Takeover.
- The Instagram account gained 677 followers.
- The reels received 27,010 views.
