Branding

There is hardly any business that doesn’t know that every consumer goes through quite a few stages until they reach the decision to make a purchase. These stages, better known as the consumer journey, can be planned and managed with the right marketing strategy. To move the target audience from brand awareness to conversion and […]

Starting a business is more affordable than ever these days, but its long-term success is far from guaranteed. How long a startup company will stay on the market depends largely on three things: a quality business plan, a good brand strategy, and a memorable visual identity. In this article, we'll look at what makes a

What is a brand and how to build a memorable brand identity They are hidden in the smallest accessories – sunglasses, lipstick, purse, to larger ones like clothes, a sports bag or a colleague’s new briefcase. In the cars rushing by, in the new billboard on the way to the subway. Even a cup of