Creating an Instagram filter as part of a launch campaign
To create a launch campaign, as well as an element that strongly differentiates the brand from conventional optics in terms of innovation.
How we approached
It is most important for customers to test the glasses before buying them. That's why we created a try-on filter on the favorite platform of modern urbanites - Instagram. So they could easily try some of the best selling models and then buy them from Blackout Optix.