Advanced SEO strategy for optimization of 24gumi.bg
The Task
Creation and implementation of the strategy to improve the organic positioning and traffic for the online store for car tires 24Gumi.BG.
The challenge
- Custom website with lots of technical errors and complex filter structure, built without following a specific SEO strategy;
- Duplicate content on more than one domain;
- Extremely competitive niche.
How we approached
We undertook a detailed study of user search and online competition and optimized the website structure by adding static pages to generate organic traffic for brand-relevant searches;
We audited 24gumi.bg and fixed as many technical problems as possible, preventing bots from crawling and indexing the website pages. We removed duplicate content by making the necessary redirects at the domain level;
We have built and implemented a highly complex strategy to optimize the filtering results - combinations of different sizes for tire, season and brand. As a result, we were able to rank the site organically for many specific low-frequency searches, the traffic from which has a very high probability of conversion (purchase);
We have also developed and implemented a strategy for creating interesting and useful content in the form of blog articles to satisfy specific informational needs of users;
We carry out regular monitoring of the technical condition of the website to promptly identify and eliminate newly appearing errors.
Proof of the effectiveness of our approach is the improvement of organic performance indicators compared to the same period the previous year with multiple updates in Google's ranking algorithms during the period of our team's SEO work, including the core update of March 2024 lasting 45 days that resulted in negative consequences for a huge number of sites.
The results
After performing all possible planned optimization steps, when comparing May 2024 with May 2023, we reported in GSC (Google Search Console) :
